About Liz

I'm passionate about solving important and complex challenges and love turning problems into opportunities. I’m passionate about moving the needle toward a better world.

My conviction that we can deliver impact faster by investing in truly understanding our users (and our colleagues) is underscored by 10 years of success nailing impact ambitions exactly this way.

Like a catalyst, I aim to spark growth and set organizations up to perform at a higher level. My goal is always to empower teams to succeed without me.

I help companies grow by leveraging diverse experiences. Alongside my fixed roles within organizations, I like to serve as a part-time external advisor, providing support from an independent perspective.

A proud Tar Heel, I have lived on 4 continents. Since 2013, my family and I make our home in Zurich, Switzerland.

Some favorite team achievements

  1. CHF15m/year saved with a better collections experience (Swisscom “Fresh”, talk here).

  2. 60% improvement in complete adherence to installment plan contracts (from 50% to 80%, at Swisscom).

  3. 600% improvement in conversion rate through reframing help offered to salespeople (at Frontiers).

  4. 100% increase in downloads, enhanced time on screen and click-through rates through new screen design (magazines).

  5. Introducing customer-centricity and bringing it to life in highly-collaborative fashion (at Frontiers).

  6. Kickstarting a brand refresh that transformed a product and company (at Sherpany).

  7. Scaling user research so that it touched the whole company through on- and off-line initiatives (ask me about the Discovery Channel!).

Past roles

  1. Head of Product for Acceleration & Strategy, Frontiers Media

  2. Product Design Lead, Sherpany

  3. Behavioral CX Expert and Practice Lead, The Ergonomen Usability

  4. Consultant, FehrAdvice & Partners

  5. Scientific Assistant, Department of Decision Theory & Game Theory, ETH-Zurich

Guiding Principles

Goal-oriented

Focus on the opportunity and the goal. 

Radically candid

Care personally and challenge directly.

Curious and rigorous

Be brave, bold and well-founded in our work. 

For customers, pronto

Deliver as much value to customers as possible, as fast as possible.

Zoom in, and out

Strive to do the best of our lives.

Curious to get started?

  • Liz is inspiring and forward-thinking, with a natural ability to make people flourish.

    Dan Norman
    Sales Executive

  • Liz is a brilliant leader who really understands how to get the best out of people. She leads by example, and I find her enthusiasm and dedication both inspiring and motivating.

    Tania Vieira
    Sr. UX Designer

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    I love working with Liz because she always pushes further than most: First, to understand why. And then she always does something about it.

    Lukas Bänninger
    Product Director

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    Working with Liz was transformative. Her expertise in behavioral science introduced fresh perspectives, helping us exceed project goals and set new benchmarks in customer-centric solutions. Beyond that, she reshaped my thinking in ways I never imagined.

    Mathias Aeschimann
    Sr. Program Manager