Resources

We stand taller when we stand on the shoulders of giants.

Behavioral science

  1. Daniel Kahneman. Thinking, fast and slow

  2. Katy Milkman. How to change

  3. Abhijit Banerjee and Ester Duflo. Poor economics

  4. Choiceology podcast

  5. Habit Weekly newsletter and podcast

Product and leadership, broadly

  1. Josh Seiden. Outcomes over output

  2. Simon Sinek. Start with why

  3. Rachel Botsman. Who can you trust?

  4. Priya Parker. The art of gathering

  5. Richard Rumelt. Good strategy, bad strategy

Liz Immer

  1. How Swisscom used Behavioral Sciences to become Service Leader in Collections, Product Management Festival, 2019

  2. Roundtable on Responsibility in AI, Productized, 2023

  3. Building customer-centric products with behavioural science, The Product Experience Podcast (Mind the Product), 2024

  4. Transforming product development with behavioural science, The Product Agility Podcast, 2024

a happy woman holding newly printed cards

In the works:
Behavioral ideation cards

Ever felt like behavioral science could help, but you're not sure how?

Struggling to find ideas that actually lead to behavior change?

Looking for something beautiful, practical, and packed with useful insights to inspire you and your team?

I know I have. We all need a little help to help our teams thrive. That's why my team and I created these cards—for ourselves, my teams, and for you.

Illustrated by Zuza Krzyzanska, these cards are the best. And they're coming soon.